I am a hands-on creative lead with deep experience designing campaigns, websites, client stories, and scalable brand systems that inspire engagement.

My experience comes from leading design inside complex organizations, including McKinsey & Company and Princeton University. Learn more about what I do and how I work.

Portfolio Highlights

Part of a broader portfolio that includes custom sites, infographics, and interactives.

Full-Funnel Campaigns

Developed the McKinsey Sustainability campaign platform, extended across paid, social, landing pages, and events.

Case Study Storytelling

Turned complex client stories about work with Fortune 500 companies into clear, compelling visual narratives.

Animated Heroes

Created visual metaphors and motion representing engagements with companies like Apple and Blackstone.

Web Design Systems

Designed modules and templates behind McKinsey.com, adopted by practices across the firm.